Lead Lure Terms of Service
Effective Date: May 6, 2025
These Terms of Service (“Terms”) govern your use of the Lead Lure platform, services, and software (“Services”). By checking the box, you confirm that you are authorized to bind the organization you represent and agree to be legally bound by these Terms.
These Terms apply to all users, including direct clients, agencies, and resellers. If you or your agency has a signed Reseller Agreement or has submitted an Insertion Order, that agreement governs and takes precedence over these Terms in the event of any conflict.
1. Eligibility and Authority
You must be at least 18 years old and authorized to enter into contracts on behalf of your company or client.
2. Package Selection & 30-Day Cancellation
By checking this box and proceeding, you confirm that you have selected a specific Lead Lure package (e.g., Silver, Gold, or Platinum) and agree to the features and to pay the listed package price associated with that selection. If you are a reseller, Lead Lure may, at its discretion, apply a lower wholesale rate than the displayed package price. This does not affect your agreement to the package terms, features, or campaign commitment.
All campaigns are subject to a minimum 30-day term. After the initial 30 days, services may be canceled with at least 30 days’ written notice.
3. Services Provided
Lead Lure provides audience identification and ad automation services, including website visitor tracking, automated creative generation, and multi-channel ad delivery across email, social, display, CTV/OTT, and direct mail.
4. User Types
• Direct Clients use Lead Lure for their own marketing.
• Resellers act on behalf of other clients and are responsible for onboarding, billing, and support. Resellers may not present themselves as employees or agents of Lead Lure.
5. Data Collection and Privacy Compliance
By installing the Lead Lure pixel or code on any website, you acknowledge that you are collecting personally identifiable information (PII). The Privacy Policy on the applicable website must include:
• A statement that third parties (including Lead Lure) may collect and use data via cookies or similar technologies.
• A clear opt-out link (e.g., https://collectionoptoutservices.com).
• Links to Lead Lure’s privacy policies:
o https://leadlure.com/privacy-notice
o https://leadlure.com/ccpa-privacy-notice
6. Payment Terms
Unless otherwise agreed in writing, billing will follow Lead Lure’s standard payment terms. Charges begin on the campaign activation date, and full monthly fees will be billed on the 1st of each month. Failure to pay may result in interest charges, account suspension, or termination.
7. Data Use and Restrictions
All data provided by Lead Lure is licensed for use only during active campaigns and solely for advertising, attribution, and related marketing. It may not be retained, shared, or reused after the campaign ends unless otherwise authorized in writing. Clients and resellers are responsible for securing this data and complying with all applicable privacy laws, including the CCPA.
8. Intellectual Property
Lead Lure retains all rights to its platform, technology, software, trademarks, and data. You may not copy, modify, reverse engineer, or create derivative works from the Services.
9. Indemnification
All client marketing materials are accepted and published by Lead Lure based on your representation that you are authorized to use and distribute that content. When using the Services, you acknowledge that by placing a tracking pixel on your website (or your client’s website), you are collecting personally identifiable information and must provide appropriate disclosures.
You agree to indemnify, defend, and hold harmless Lead Lure, its officers, directors, employees, and clients against all loss, liability, damage, and expense—including attorney’s fees—arising from:
1. Any incorrectness in the representations above;
2. Any failure to provide proper privacy notifications;
3. Any legal claims related to the use of marketing materials or the Services.
This provision survives the termination of this agreement.
10. Termination
We may suspend or terminate your account for nonpayment, breach of these Terms, or violation of applicable law. Upon termination, access will cease and all outstanding fees will become immediately due. Data may be deleted after 30 days.
11. Limitation of Liability
Lead Lure’s liability is limited to the total campaign fees you paid for the specific campaign that caused the issue, up to a maximum of the fees paid in the three (3) months preceding the claim. We are not liable for indirect, incidental, or consequential damages, including loss of profits or data.
12. Governing Law
These Terms are governed by the laws of the State of Florida. All disputes shall be resolved in the courts of Collier County, Florida.
13. Contract Precedence
If you have executed a Reseller Agreement or submitted an Insertion Order, that agreement will govern and supersede these Terms in the event of a conflict.
14. Contact
Nachal Inc. d/b/a Lead Lure
5660 Strand Court, Naples, FL 34110
contact@leadlure.com