FAQs

Frequently Asked Questions

Our method includes leveraging a mix of information collected from various browsers or device details (over 15 data points) to link consumers across online platforms and physical stores to our voluntarily opted-in user database.
Yes, we adhere to privacy laws at both US and state levels and do not conduct operations outside the US where international privacy laws such as GDPR and CASL are governing. In the US, regulations primarily focus on informing individuals about data usage and collection practices, as well as providing options for opting out and requesting data deletion. While your privacy policy should mention third-party data collection, no further action is necessary since personally identifiable information (PII) is not shared. Rest assured that you likely already have the necessary measures in place to comply with these laws when using our service.
Each record is checked to ensure that the individual lives at that address and that the email is deliverable.
No, we took steps long ago to ensure that we would be able to deliver quality leads without the use of 3rd party cookies.
Our technology uses the information we know about the lead such as their name, address, email, car data, products viewed during the visit and more. We inject this information into the ad creative on the fly and then deliver the ad across multiple ad channels such as email, social, display, direct mail and more. For example, we can feature pictures of the products viewed or generate buy back offers on currently owned vehicles.
Your dashboard will contain the leads information. We check to see if any of these people show up in your sales reports and where there is a match we display it in your dashboard.
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